Work

I was tasked with reimagining our general setup, user management, and policy configuration, which allows customers to define their accounting input fields, data mapping and export configurations, company spend policy, and expense & approval workflow. I worked closely with our CX and Deployment team, leveraging their experience configuring the product for current customers to define an improved self-serve admin experience for our Next-Gen platform.

Previously Center's spend model was directly controlled from the credit card. I envisioned a budgets-based model giving finance teams the ability to plan, track, and control spend across departments, and spenders the flexibility to spend across all budgets from a single card.I conducted user interviews, competitor analysis, and led visioning exercises with stakeholders and leadership to introduce budgets to the Next-Gen product.

I was responsible for designing a brand new mobile app that could be white-labeled to banks and vertical SaaS partners to serve their SMB customers.I leveraged learnings from our Core product, crafted multiple prototypes, and conducted interviews with existing customers to inform the new information architecture and introduced a baseline expensing experience that improved upon our existing product while ensuring flexibility in the design system for white-label theming and configuration.

As the sole designer tasked with bringing to market Center's second product line, I led design from conception to Early Access to GA launch of the company's Travel offering.

Bundled with our core product, Center's Travel and Expense offers an integrated booking tool that enables unified travel and expense policy management and allows finance teams and managers a complete, real-time picture into company spend, including both on and off-program travel spend. This initiave allowed Center to move upmarket to land deals with larger companies.

As an initial designer, led design for Center's initial core spend & expense management product for web, iOS, and Android, all the way down to the physical credit card. Initiated and executed on research, testing, and iterative efforts to find product market fit, testing, and iterative efforts to find product market fit, gain our first customers, and helped scale the company from $0 revenue to a +$140 million Series C funded startup with +64% year-over-year customer growth.