Partnering with customers, product, engineering, and leadership stakeholders to lead a zero-to-one initiative to deliver embeddable, white-label spend management solutions for web and mobile, including an enterprise platform tooling application for partner customers to customize and manage their white-labelled finance products for their SMB customers.

Leading a team of 4 designers across multiple product lines to create and implement a new customizable and theme-able Center Design System to handle multiple partners and brands as Center scales to becoming a B2B2B platform company. This effort has resulted in improved consistency, unification, and front-end development time across Center's products.

As the sole designer tasked with bringing to market Center's second product line, I led design from conception to Early Access to GA launch of the company's Travel offering. Bundled with our core product, Center's Travel and Expense offers an integrated booking tool that enables unified travel and expense policy management and allows finance teams and managers a complete, real-time picture into company spend, including both on and off-program travel spend. This initiave allowed Center to move upmarket to land deals with larger companies.

As a founding designer, led design for Center’s initial core spend & expense management product for web, iOS, and Android, all the way down to the physical credit card. Initiated and executed on research, testing, and iterative efforts to find product market fit, gain our first customers, and helped scale the company from $0 revenue to a +$140 million Series C funded startup with +64% year-over-year customer growth.